Subject norm | The perceived social pressure to perform or not to perform the behavior. | [6] |
Perceived behavioral control | The subjective degree of control over the performance of the behavior itself. | [6] |
Attitude | The degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question. | [6] |
Privacy concern | Concern about the extent to which personal privacy is exposed to others. | [7] |
Emotional preference | The emotions that motivate individuals to perform the behavior. | [8] |
Behavioral intention | The extent to which an individual will perform the behavior. | [6] |