Perceived Usefulness (PU) | The usefulness that users perceived in the gamified interactive movie | The gamified operation interface is convenient. | PU1 | D. F. Davis [30]DavisVenkatesh [43]Hyunsik Choi [44] |
Watching the interactive movie allows me to pass time or relieve stress. | PU2 |
The gamified interaction brings me into the story quickly and allows me to concentrate. | PU3 |
Perceived Ease of Use (PEOU) | The simplicity and clarity of method of application | The changes in the progress bar and favorability in the interactive movie allow me to know the game process clearly. | PEOU 1 | D. F. Davis [30]DavisVenkatesh [43]Hyunsik Choi [44] |
I can watch the video anytime and anywhere. | PEOU 2 |
The gamified operation procedure is greatly simple and clear. | PEOU 3 |
Perceived Enjoyment (PE) | Users feel joyful or interesting using a specific system | The rich interactive rules entrust the story with unknown newness. | PE1 | Hamari JJ, SarsaHKoivisto [45]FInocencio [46] |
The interactive forms become richer as the unfolding story; different rules make me enjoyable. | PE2 |
To achieve the objective of protecting the Buddha head, I want to conquer the constraints barriers during the process. | PE3 |
I feel bored during the process. | PE4 |
Remote Perception (RP) | The realistic experience users feel via design factors like image and sound using a specific system | In the story, the master is fighting with the Japanese invaders deadly, I seem to experience the intense scene personally and feel an extraordinarily strong sense of reality. | RP1 | Hoffman D. L.T.PNovak [20] |
The interactive movie is nicely produced with a strong sense of pictures. | RP2 |
The interactive movie is with good playability and interactive design. | RP3 |
The interactive movie allows me to feel emotion changes (happy, nervous, angry, etc.). | RP4 |
Interactivity (I) | Users produce interactive behaviours during the experience | The interactive movie is provided with convenient social sharing channels. | I1 | Ou CXPA, Davison R MPavlou [47]Duan Feifei, Zhai Shanshan [48] |
The interactive movie is provided with abundant social modules between users (online interaction, unlocked story display, favorability display, etc.). | I2 |
I can choose my preset conception and modify the following plot according to the clues. | I3 |
User Satisfaction Experience (US) | Users have positive or negative subjective judgments or behaviour trends for the gamified interactive movie | The time-limited operating mode makes me feel contented. | US1 | Seongho Lee [49]Da-Wn Jung [50]D. F. Davis [30]DavisVenkatesh[43] |
I can trigger different subsequent clues with different operations, the unknown is interesting. | US2 |
I feel enjoyable after the application. | US3 |
Flow Experience (FE) | Users produce concentrated, enjoyable mental states watching the gamified interactive movie | I need to give order immediately for dramatic twists and intense situations, I am so concentrated that lost selfconsciousness. | FE1 | D.L. NovakHoffman [51]ChengYung-Ming [52] |
I am curious about the unlocked plots and want to unlock other storylines. | FE2 |
The rich interaction mechanism entrusts the plot with massive unknown newness, I am immersive and feel time flies. | FE3 |
Reuse Intention (RU) | Users produce frequent watching behaviour for the gamified interactive movie and the usage intention will last to the future | I want to recommend to my friends this interactive movie. | RU1 | BhattacherjeeA [53]D. F. Davis [30]Da-Wn Jung [50] |
I want to try different options to unlock more subline stories. | RU2 |
The gamified operation interface is convenient. | RU3 |