Table 1. The potential category.

Category Reasons
From Amazon Best Sellers
Sports & Outdoors Highest Net Profit: 21.18 USDLow Substitutes: 27 artisans
Health & Personal Care 3rd highest Net Profit: 17.15 USDLow Substitutes: 109 artisans
From China
Jewelry Highest Demand: 18% of the total 3,549 products in Amazon Best Sellers.Competitive advantage in price compared to China (VN: 12.00 USD – 18.6 USD &China: 18.12 USD – 501.00 USD)
Home & Kitchen (Vietnam’s current flagship category) Low China Products: 15.85% of the total 12,178 products.Price ranges of China product is high:38.66 USD – 295.45 USD.
Toys & Games Low China Products: 0.11% of the total 12,178 products.Price ranges of China product is high:149.00 USD – 185.00 USD.