Table 1. Transaction Structure in Network-based Service Models of Media Platforms (adapted from [26])

Media Service Model		Media Transaction Type
Service Model	Commodity Examples	On-Demand	Peer-to-Peer	User Control	Provider Control	One-to-One	One-to-Many	Push	Pull
Broadcast	Cable TVSatellite TV				✓		✓	✓
WebSite	NYTimes.com	✓		✓			✓		✓
Media CDN	YouTubeNetflixSoundcloudiTunes	✓		✓		✓			✓
Social Media	FacebookLinkedIn	✓	✓	✓		✓			✓
Subscriber “Following”	TwitterSnapchatInstagram		✓		✓		✓	✓
Meida Recom-mendation	SpotifyTidal	✓			✓	✓		✓
Subscriber “Channels”	YouTube	✓		✓		✓			✓