Table 6. Result of 1st Factor Load Analysis.

Potential Factor Variable	Observed Factor Variable	Standardized Factor Load	Standardized Factor Load Square	Average Variance Extracted (AVE)
Human Quality Factor	Human Quality 1	0.669	0.448	0.406
	Human Quality 2	0.831	0.691
	Human Quality 3	0.763	0.582
	Human Quality 4	0.703	0.494
	Human Quality 5	0.658	0.433
	Human Quality 6	0.265	0.070
System Quality Factor	System Quality 1	0.693	0.480	0.442
	System Quality 2	0.638	0.407
	System Quality 3	0.679	0.461
	System Quality 4	0.599	0.359
	System Quality 5	0.710	0.504
	System Quality 6	0.349	0.122
Result Quality Factor	Result Quality 1	0.594	0.353	0.336
	Result Quality 2	0.253	0.064
	Result Quality 3	0.521	0.271
	Result Quality 4	0.722	0.521
	Result Quality 5	0.686	0.471
Service Value Factor	Service Value 1	0.596	0.355	0.440
	Service Value 2	0.750	0.563
	Service Value 3	0.635	0.403
Satisfaction with Service Factor	Satisfaction with Service 1	0.751	0.564	0.660
	Satisfaction with Service 2	0.882	0.778
	Satisfaction with Service 3	0.799	0.638
Service Reliability Factor	Service Reliability 1	0.729	0.531	0.581
	Service Reliability 2	0.833	0.694
	Service Reliability 3	0.774	0.599
	Service Reliability 4	0.706	0.498