Table 7. Result of 2nd-Factor Load Analysis.

Potential Factor Variable	Observed Factor Variable	Standardized Factor Load	Standardized Factor Load Square	Average Variance Extracted (AVE)
Human Quality Factor	Human Quality 1	0.679	0.461	0.530
	Human Quality 2	0.831	0.691
	Human Quality 3	0.767	0.588
	Human Quality 4	0.696	0.484
	Human Quality 5	0.651	0.424
System Quality Factor	System Quality 1	0.746	0.557	0.548
	System Quality 2	0.751	0.564
	System Quality 3	0.723	0.523
Result Quality Factor	Result Quality 1	0.838	0.702	0.562
	Result Quality 2	0.524	0.75
	Result Quality 3	0.843	0.711
Service Value Factor	Service Value 1	0.571	0.326	0.443
	Service Value 2	0.798	0.637
	Service Value 3	0.606	0.367
Satisfaction with Service Factor	Satisfaction with Service 1	0.748	0.560	0.659
	Satisfaction with Service 2	0.879	0.772
	Satisfaction with Service 3	0.806	0.649
Service Reliability Factor	Service Reliability 1	0.721	0.520	0.580
	Service Reliability 2	0.816	0.666
	Service Reliability 3	0.770	0.593
	Service Reliability 4	0.735	0.540