Table 9. Square of Correlations and Discriminant Validity.

Human Quality System Quality Resulting Quality Service Value Service Satisfaction Service Reliability
Human Quality 0.530 - - - - -
System Quality 0.190 0.548 - - - -
Resulting Quality 0.039 0.104 0.562 - - -
Service Value 0.373 0.077 0.298 0.443 - -
Service Satisfaction 0.249 0.002 0.048 0.411 0.659 -
Service Reliability 0.144 0.042 0.001 0.361 0.630 0.580
The AVE values are highlighted in bold.